World colour authority, Pantone have announced Ultra Violet 18-3838 as the colour for 2018.

Described by Pantone as 'a dramatically provocative and thoughtful shade'. The shade is a blue based purple that is often associated with opulence and regal royalty and is tipped to be a huge fashion trend here for the coming Autumn & Winter.

While the colour announcement often influences fashion, accessories, homewares and cosmetic trends, it also means much more then 'what's trending' in design. There are often social and political messages embedded in Pantone's colour of the year, as in previous years they have been symbolic of sustainability, the environment and the celebration of the rise of gender fluidity and this time is no different. Purple has long stood for sisterhood and solidarity in the struggle for women's rights and it was the symbolic colour chosen by the suffragettes who campaigned for women's right to vote in the 19th and 20th centuries.

Enjoy adding a little bit of Ultra Violet to your life this year.... here are some of our favourites.